Top 10 Paint Companies In India 2021

The Indian paint industry has almost always been growing at a rapid pace. The usage of paints has been increasing along with the construction of homes and other infrastructure, which is at an all-time high. As a result, the paint sector in India is the fastest-growing market among Asian-Pacific countries. The paint market is mainly divided into decorative paints and industrial paints, with decorative paints making up at least 75% of the industry’s total revenue of over Rs. 70000 crores.

Decorative paints are the paints used to paint the interiors and exteriors of buildings, enamels, wood finishes, and other supplementary products like primers and putties.

Industrial paints include the paints used on automobiles, marine vehicles, protective coatings, packaging coatings, etc.

Most top-performing paint companies develop products in both categories, while some focus entirely on one category.

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Following Are The Listed Top 10 Paint Companies In India 2021

1. Asian Paints

Origin

Asian Paints was established in 1942 by a group of four friends and went on to become the leading paint company in India and the third-largest in Asia. Within a span of 25 years, the company rooted itself as a significant corporate force and commanded the share market with a high ranking listing on the Sensex and Nifty 50 indices.

Asian Paints’ marketing strategies have always been impressive and left lasting impressions on viewers’ minds. Their ads for products like Tractor Distemper, with memorable mascots and creative taglines, which are often relatable to Indian middle-class families, make their company and its offerings so much more of an attractive option.

Market Presence

Asian Paints has a gigantic market share of 39%, with an annual turnover of 20515 crores (as of FY20).

Unique Product Offerings

The company offers a wide range of products for decorative and industrial purposes, including distempers, adhesives, wood finishes, interior, and exterior wall paints, textured finishes, metal finishes, wallpapers, and undercoats, among several others. They also offer home painting services and occasionally take up large painting projects. In light of the pandemic, they have also launched the ‘San Assure’ sanitization and ‘Safe Painting’ services for their customers.

Most Popular Products

Their Apcolite and Apex ranges are particularly popular for interiors due to their smooth finish, washable nature, and wide range of colors. The Apex Ultima emulsion is widely preferred for exterior finishes as it is weather and waterproof.

Global Services

Asian Paints has manufacturing facilities established in 26 locations and services customers in over 60 countries worldwide. They also operate several subsidiary companies like Berger and Kadisco worldwide.

Commitment And Objectives

The company is highly driven towards helping its customers create their dream homes. This is evident not only in the range of products from paints to wall décor and furniture they offer but also services like interior design consulting (Beautiful Homes Services).

Asian Paints: Paint Companies In India
Image Source: Asian Paints

2. Kansai Nerolac Paints

Origin

Kansai Nerolac Paints is the largest industrial paint and third-largest decorative paint company in India. This subsidiary of Japan’s Kansai Paint was established in 1920. The company has received numerous awards over the decades for its CSR (Corporate Social Responsibility) activities, and practices focused on sustainability.

Market Presence

Kansai Nerolac is a heavyweight in the industrial paint segment with a market share of about 40%. In the decorative paint segment, it holds a market share of 13%.

Unique Product Offerings

The company offers a wide range of products across several categories like decorative paints, automotive coatings, and performance coatings. These products include interior and exterior wall paints, primers, sealants, heat-resistant paints, powder coatings, etc.

Most Popular Products

Some of their top-selling brands are Impressions, Beauty, Excel Top Guard, and Suraksha Plus, popular for their smooth finishes and all-weather durability.

Global Services

Nerolac sells its products in over 80 countries via 125 companies.

Commitment And Objectives

Kansai Nerolac is highly committed to employing eco-friendly sustainable practices for both manufacturing and operations. Their mission statement states their desire to bring innovative solutions to their customers and ‘protect, inspire, and touch lives every day’.

They carry out a plethora of CSR activities throughout the year ranging from health camps, toilet and bus shelter construction to skill development courses for underprivileged youth. They aim to contribute to the enrichment of the country’s prosperity in as many ways as possible.

Nerolac Paints: Paint Companies In India
Image Source: Nerolac Paints

3. Berger Paints

Origin

The company was founded by Lewis Berger, who initially wanted to sell a novel Prussian blue paint that he had developed. Berger Paints was soon selling 19 shades of paint with great success. Fast forward to 1969, when they established themselves in India. The company saw record-high sales within a decade of arriving in India and soon became one of the country’s leading paint companies. They have over 25000 dealers across the nation.

Market Presence

Berger Paints holds a market share of about 13-14% and, in FY20, generated a revenue of Rs. 6365.82 crores. It is the market leader in the protective coating sector.

Unique Product Offerings

Berger Paints offers products like interior and exterior wall paints, wood, metal and glass finishes, undercoats, topcoats, DIY(Do It Yourself) painting kits, etc. They are the only protective coating suppliers to nuclear power plants. They also offer the Berger Express Painting service, which includes painting, consultation, and on-site support.

Most Popular Products

Among their most popular products are Berger Silk, Luxol, Rangoli, Jadoo, and Illusions.

Global Services

Berger Paints has factories in 14 locations in India, one each in Russia and Poland, and two in Poland, with over 3500 employees.

Commitment And Objectives

The company aims to provide top-notch solutions for its customers’ needs and maximize shareholder value. Their philosophy revolves around putting the customer first and doing so in an ethical and economically, and environmentally feasible manner.

Berger Paints: Paint Companies In India
Image Source: Berger Paints

4. Nippon Paint India

Origin

Nippon Paints was founded in 1881 by the Moteki brothers and was Japan’s first paint manufacturing company, and presently, Asia’s leading paint company. Its Indian subsidiary was established a little over a decade ago and soon became one of the top players in the Indian market as well.

Market Presence

Nippon Paints India generated a revenue upwards of Rs. 500 crores in the past financial year. It has an especially strong foothold in the commercial vehicle(CV) industry with a market share of over 15%.

Unique Product Offerings

The company is known for their introduction of the Wet-On-Wet painting technology to India’s CV industry. This process is designed to reduce painting time, labour costs, and energy requirements. They also develop industry-specific products like coatings for land containers, corrosion-resistant paints, etc.

Most Popular Products

Nippon Paints is often known as the only paint provider that has products for all existing surfaces. Some of their top-performing products are Odourless Aircare, Kids All-in-One Paint, Breeze Star, and Satin Glo, for their novel qualities such as air-purifying capabilities, satiny finishes, reduced emissions, etc.

Global Services

Nippon Paints India is a subsidiary of its Japanese parent company, Nippon. Nippon has also established itself in the US and Singapore and extends its services to many other countries around the world.

Commitment And Objectives

Nippon India operates with a commitment to become a trusted, sustainable company and is continually working towards minimizing energy and resource consumption while boosting the quality of life. They have received many awards for their sustainability initiatives. Their latest CSR venture works towards training women to become professionals in the paint industry to improve their employability and help them make their own livelihoods.

Nippon Paints: Paint Companies In India
Image Source: Nippon Paints

5. Akzonobel

Origin

AkzoNobel is the world’s top coatings company. The Dutch company’s presence in India was established over 60 years ago, and they have constantly been among the top performers in the coating segment of the market.

Market Presence

They brought in Rs. 2670 crores last year and hold a market share of about 9-10%.

Unique Product Offerings

The products offered include waterproof coatings, weatherproof exterior paints that reduce temperatures inside buildings, anti-fungal, and anti-bacterial paints, etc.

Most Popular Products

A majority of their top selling products are from the Dulux brand, including Dulux Weathershield, UltraClean, Tile Shield, for their impressive and unique properties. Their other leading brands are Interpon, Sikkens, and International.

Global Services

The company is a subsidiary of its Dutch parent company, AkzoNobel N.V., and has plants, offices, and distributors all over the country.

Commitment And Objectives

Like most other top companies in this industry, AkzoNobel is working towards developing sustainable technologies while maintaining the quality that has kept their customer base loyal to them for over 10 years. Their CSR activities revolve around preventive healthcare, sanitation, and skill-building for the underprivileged.

Akzonobel Paints: Paint Companies In India
Image Source: Akzonobel

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6. Shalimar Paints

Origin

Shalimar Paints was established in 1902 by British entrepreneurs AN Turner and AC Wright, and also set up a manufacturing plant in West Bengal soon after. The company’s industrial coating products have been a torchbearer for the industry, having introduced several new technologies to it. Shalimar has taken up large-scale projects like painting the Howrah Bridge, Salt Lake Stadium, and Rashtrapati Bhavan.

Market Presence

Shalimar Paints generated a revenue of Rs. 6434 crores last year and is a heavyweight in the industrial coatings segment.

Unique Product Offerings

Their products include interior and exterior wall paints, industrial protective coatings for marine and automotive applications, etc. Shalimar Paints was the first company in India to produce zinc silicate coatings and Electro Print Marking(EPM) primers.

Most Popular Products

Their industrial products perform very well in the market due to their application-specific properties like anti-corrosion, water-resistant, etc. Some of their best-selling products in the decorative segment are Superlac, Extra, Master, and No.1 Silk.

Global Services

Shalimar Paints operates out of 5000+ dealerships and 4 manufacturing plants across India.

Commitment And Objectives

The company is committed to adapting industrial products to customers’ requirements, and strives towards infrastructure and assets’ protection. Their CSR activities include primary school education in rural areas, community development programs, and several such initiatives.

Shalimar Paints: Paint Companies In India
Image Source: Yourstory

7. Jotun India

Origin

The Jotun Group was founded in 1926 with its headquarters in Sandefjord, Norway, and gradually expanded their operations to over 100 countries. The founder, Odd Gleditsch, had initially opened a store to cater to whaling ships in need of repair and maintenance. He noticed a need that wasn’t being met – availability of readymade paints—and thus purchased a small chemical factory, Jotun, which began producing these paints. The company has taken up large scale projects like the Eiffel Tower, Burj Khalifa, Burj Al Arab, Petronas Towers among many others.

Market Presence

Jotun Paints India holds a market share of a little under 1% in the decorative paints segment.

Unique Product Offerings

They have a variety of products with unique features such as the acoustic paint for acoustic tiles, drip less painting for ceilings and any overhead surfaces, latex paint, rubber-based paint, etc.

Most Popular Products

Jotun India has a splendid reputation in the industry for the quality and variety of their industrial paints, protective coatings, etc.

Global Services

Jotun India is a subsidiary of its Norwegian parent company, Jotun. Jotun has manufacturing facilities in 21 countries, and regional companies in over 40 countries.

Commitment And Objectives

Jotun’s core values revolve around Loyalty, Care, Respect, and Boldness. Their vision statement ‘Jotun Protects Property’ speaks volumes about their commitment to creating safe products for their consumers and the Earth. Their strategy involves facilitating organic worldwide growth using region-specific customizations of their wide range of products.

Jotun Paints: Paint Companies In India
Image Source: Jotun

8. Snowcem

Origin

Snowcem was established in 1959 and soon earned recognition in the industry for being the first to manufacture top-quality waterproof cement paint in India. They also make interior and exterior wall paints and primers.

Market Presence

Snowcem stands uncontested in the market of cement paint and earns most of its revenue from this range of products.

Unique Product Offerings

The company is renowned for their SnowCare range which was developed in-house. Specialty products like Hardcrete, Snowfilla, Snowsol, Cemprover, and Cemix were the first of their kind in India.

Most Popular Products

Snowcem earns most of its revenues from its SnowCare range of paints and putties. However, they also have an impressive customer base for their exterior paints like SandTex Matt-India’s first eco-friendly acrylic co-polymer paint, and Pentasia, the 5 in 1 premium emulsion.

Global Services

The company does not yet have an international presence though it does have 24 depots across the country and 9 regional offices.

Commitment And Objectives

Snowcem aims to meet ever-changing demands with constant research and innovation, focusing on producing eco-friendly products without compromising quality or cost-effectiveness.

Snowcem Paints: Paint Companies In India
Image Source: Snowcempaints

9. Sheenlac

Origin

Sheenlac was founded in 1962 by John Peter who was joined by Paul Peter shortly after. Paul Peter was instrumental in the introduction of wood polishes with non-alcoholic bases in India. This was followed by two other firsts—wood finishes in small HDPE bottles, and thinners in pet bottles.

Market Presence

The company made around Rs. 440 crores in revenue. It recently acquired Johnson and Nicholson which gave them an entry into the decorative paints segment.

Unique Product Offerings

The company is famous for its automotive paints, wood finishes, and decorative paints and was a pioneer in the industry even in its early days.

Most Popular Products

Their best-selling products are thinners, sealants, and of course, polishes. Lately, their spray paints and wall paints are also quite fast-moving in the market.

Global Presence

Sheenlac exports to Sri Lanka, the Middle East, Mauritius and Vietnam, and will soon expand to more countries. They also have a partnership with Noroo Paints in South Korea.

Commitment And Objectives

The company’s vision is to become India’s leading paint company in the near future through various alliances, partnerships, and acquisitions. They aim to always be customer-centric and focus on innovation and high quality service.

Sheenlac Paints: Paint Companies In India
Image Source: Sheenlac

10. Jenson And Nicholson

Origin

Jenson and Nicholson was established in 1922 and launched in India in 1973. The company has been involved in several renowned projects like the Birla Museum in Bhopal and the Commonwealth Games Village in Delhi.

Market Presence

As a standalone company it generated a revenue of 13.78 crore in 2016, after which they joined hands with Sheenlac to further reach in the decorative paints segment.

Unique Product Offerings

Jenson and Nicholson was the first Indian company to join the Nova Paint Club which exposed them to technical innovations and novel marketing techniques. It mainly provides interior and exterior paints and finishes for various surfaces.

Most Popular Products

Some of their most popular brands are Brolac, Safeguard, and Cement Premier known for their premium finishes and durability.

Global Presence

Jenson and Nicholson India is a subsidiary of UK company Jenson and Nicholson.

Commitment And Objectives

The company is extremely quality-conscious and values innovation above all else. They have well-established Research and Development units to constantly strive towards producing industry-first solutions.

Jenson & Nicholson: Paint Companies In India
Image Source: Jenson & Nicholson

 Conclusion

Above listed top 10 paint companies in India have withstood the test of time and continue to be industry stalwarts, year after year. With rapid developments in technology and the growth of the housing and industrial manufacturing sectors, the paint industry seems to have a more lucrative future than ever. The government’s make in India policy also encourages indigenous development of specialty products instead of relying on exports. All these factors indicate a strong growth of the industry and will help establish its position as a major contributor towards India’s GDP.

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