India’s Homegrown App MapMyIndia Ties Up With ISRO To Build An Alternative To Google Maps

An initiative to partner with MapmyIndia is announced by Indian Space Research Organisation, ISRO.

MapMyIndia is an indigenous, mapping portal and geospatial services platform.

The collaboration will turn out to be a benefit for users because it will use digital maps of MapmyIndia and satellite imagery and earth observation data of ISRO.

The app will benefit the Indians because it will ensure the maps according to the true sovereignty of India while depicting the Indian borders as per the Indian government. 

On Friday, the Department of Space signed an MoU with CE Info Systems Private Limited, a geospatial technology company owned by MapmyIndia.

The MoU was signed on the behalf of DoS by R. Umamaheshwaran, Scientific Secretary in ISRO, and Rakedha Verma, CMD of CE Info Systems Pvt Ltd.

The most exhaustive digital map database of the country was created indigenously over the last 25 years by MapmyIndia covers 7.5 lakh Indian villages, 7500+ cities at the building and the street level which are connected through a road network of almost 63 lakh kilometers. 

MapMyIndia
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ISRO generates the earth observations and satellite imagery through their satellite constellation. ISRO will be more responsive in terms of satellite imagery needed by the Indians, required specially during crises and disasters. 

According to this collaboration the mapping data along with the information regarding pollution, agricultural output, weather, land use changes, flood and several disasters will be visible to the users.

The agreement between ISRO and MapmyIndia is suggested to become an alternative to Google maps and similar platforms. Rohan Verma, CEO of MapmyIndia, called the agreement a path breaking milestone with the aim of fulfilling the objective of Atamanirbhar Bharat. 

The business model by MapmyIndia has claimed that they do not have an “advertising model” for better protection of the users privacy but the “business model” is entirely based on handing over digital map data products, mapping API, GIS solutions and geospatial analytics, Automotive Technology platforms.

The business model is also based on providing big data and AI solutions, IoT and telematics products, business and government Technology Solutions, GPS Gadgets and an app for users.

The government had set up a new Space Organisation called Indian National Space Promotion and Authorisation Centre (INSPACe), as an objective of helping organisations grow in the space industry.

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Kritika
Student with ambitions, writer with ideas.