Maruti Suzuki’s ‘Mobility & Automobile Innovation Lab’ (MAIL) Initiative, Opening Entries For Early Startups In Automobile

Maruti Suzuki MAIL

Maruti Suzuki, a well-known name in the country as well as the largest carmaker in India, has announced their fifth round of the “Mobility and Automobile Innovation Lab” (MAIL) initiative.

The ‘MAIL’ program was launched in January 2019.

The entries from various early start-ups in the sector of mobility and automobile space have been invited for the initiative and the company has successfully collaborated with 18 different start-ups that were selected during the “Mail” program in the previous four rounds of the initiative.

Looking forward to engage in start-ups and work on innovative ideas would be the next step in the automobile industry evolution.

The current pandemic situation will surely be highlighted with the destructive ideas of the entrepreneurs which can be applied in the MAIL initiative by Maruti Suzuki.

After completing the collaboration of 2 years and engaging in the promotion of the start-up profession, the company has now a hold of 10 Proof of Concepts (POCs), with already engaged 18 start-ups.

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Maruti Suzuki MAIL
Image Source: Maruti Suzuki

The motive of the initiative was to support the early start-ups, exposing them to the industry and offering them the opportunity to work on the technical techniques and probable solutions that can be provided and applied to real-world businesses and on a large scale.

Addressing the early stage start-ups could have been a difficult customer-oriented solution and innovative initiative but the company has partnered with an Indo Japanese GhV-Accelerator for the early stage seed fund to avoid such difficulties and identifications.

Showcasing the capabilities of the early entrepreneurs through the start-ups by developing their practical solutions at a large scale through participation will help them turn their capabilities into reality.

Through the initiative, Maruti Suzuki is looking forward to enhance the advancements with next-generation technology-driven ideas including Artificial Intelligence, big data analysis, machine learning, and computer vision.

Mentorship from the experts of India to guide the early start-ups for expansion  of Maruti Suzuki domain and accelerate the startups will surely be a huge success.

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